One Button Turns a Page Into a Funnel

A page full of great content with no button is a conversation that ends mid-sentence. The visitor reads, nods, and leaves — because you never asked them to do anything. The Button Builder is the smallest, fastest fix for that: design one call-to-action button, drop it onto the page, and now the reader has a next step that opens a real capture tool. It's the universal, product-agnostic CTA — one button, linked to whatever you want a visitor to do next.

Design once, reuse everywhere

You build a button in a visual studio — set the text, pick the look, choose what it opens — and save it to your Button Library. From there it's a reusable asset: link the same design to different destinations, or update the design once and every button using it changes automatically. No re-exporting, no hunting down copies across pages.

Where a button earns its keep

The button's power is that it retrofits conversion onto pages you already have — no rebuild required:

• On a blog or content page, link a button to the calculator that matches the topic — a refinance post gets a "See Your Savings" button that opens the refi calculator
• On your homepage or About page, a floating button gives every visitor a standing "Get Pre-Approved" that follows them down the page
• In an email or ad campaign, point the button at a specific form so the click lands on the exact capture step, not a generic homepage
• On a page you do not fully control, a single embedded button is often the fastest conversion point you can add

Because the button opens the real capture tool and attributes the lead back to itself, you also learn which surfaces are worth more buttons — the tracking turns guesswork into a placement strategy.

The button is half the story

A button makes a page actionable; a Conversion Card makes it personal — a floating, review-backed version of you with an intro video and up to three actions at once. Both are Conversion Widgets: the entry points that turn any page into a lead source, launching the forms and calculators that do the capturing, all reporting into the same CRM.