Pricing
The whole stack for less than one of your old tools.
No contracts. No setup fees. Start free, upgrade when the leads start coming.
4.9★★★★★750+ Google reviews
Free
$0/mo
Prove it on your traffic
- 1 AI landing page
- 2 smart forms
- 1 mortgage calculator
- 1 Conversion Card
- 100 lead captures/mo
- 10K AI tokens/mo
Most Popular
Starter
$29/mo
The whole core stack
- 10 AI landing pages
- 10 smart forms
- 10 calculators — all 7 types
- 500 lead captures/mo
- CRM + email sequences (2,500/mo)
- AI lead scoring
- Agent SWOTs (10/mo)
- 200K AI tokens/mo
- 2 admin seats + unlimited sub-accounts
Coming Soon
Pro
$59/mo
Automation at volume
- 25 AI pages, 25 forms, 25 calculators
- 2,000 lead captures/mo
- SMS messaging (1,000/mo)
- A/B testing
- 10,000 campaign emails/mo
- 500K AI tokens/mo
- 5 admin seats
- 1 custom domain included
Coming Soon
Elite
$99/mo
Teams & heavy hitters
- 100 AI pages, 100 forms, 50 calculators
- Home Reports — living + lead-gen
- 10,000 lead captures/mo
- 5,000 SMS + 50,000 emails/mo
- 1M AI tokens/mo
- 10 admin seats
- 3 custom domains included
- Remove the “Powered by rebel Ai” badge
- Agent SWOTs (50/mo)
Pro and Elite are launching soon — start on Free or Starter today and upgrade the moment they're live.
Full comparison
| Feature | Free | Starter | ProComing Soon | EliteComing Soon |
|---|---|---|---|---|
| Build | ||||
| AI landing pages | 1 | 10 | 25 | 100 |
| Smart forms | 2 | 10 | 25 | 100 |
| Calculators | 1 (mortgage) | 10 — all 7 types | 25 — all 7 types | 50 — all 7 types |
| Conversion Cards | 1 | 10 | 50 | 100 |
| A/B testing | ||||
| Capture & Convert | ||||
| Lead captures / mo | 100 | 500 | 2,000 | 10,000 |
| CRM + pipeline | ||||
| Email sequences / mo | 2,500 | 10,000 | 50,000 | |
| SMS / mo | 200 | 1,000 | 5,000 | |
| AI lead scoring | ||||
| Agent SWOTs / mo | 10 | 25 | 50 | |
| Home Reports (living + lead-gen) | ||||
| AI & Scale | ||||
| AI tokens / mo | 10K | 200K | 500K | 1M |
| Admin seats | Owner only | 2 | 5 | 10 |
| Sub-accounts | Unlimited | Unlimited | Unlimited | |
| Sub-account seats (per seat / mo) | $15 | $45 | $89 | |
| Custom domains | $10/mo add-on | $10/mo add-on | 1 included | 3 included |
Add teammates without limit — each sub-account gets its own login, priced by that seat's plan. Mix Starter, Pro, and Elite seats under one account.
Conversion Cards are small offer cards that follow visitors down the page and capture the lead. Agent SWOTs are co-branded audits of a real estate agent's online presence — the tool loan officers use to win agent partnerships.
Add-ons — pay only if you need them
Custom domains
Your brand, your URL
$10/mo
Sub-account seats
Priced by the seat’s plan
$15–$89/mo
AI token packs
50K · 120K · 300K
$5–$20
SMS & email packs
Volume top-ups
from $10
Enterprise
Lenders, branch networks & large teams
Enterprise pricing is quoted per organization — based on seats, branches/DBAs, custom requirements, and Roxy/AI token capacity. Includes white-label, brand inheritance, and CRM integration.
FAQ
Pricing questions, answered
How much does rebel Ai cost?+
rebel Ai has four plans: Free ($0) and Starter ($29/month) available today, with Pro ($59/month) and Elite ($99/month) launching soon. New accounts get a 14-day Starter trial — no credit card required. Add-ons: custom domains $10/month, sub-account seats priced by the seat’s plan ($15 Starter, $45 Pro, $89 Elite per month), plus optional AI token, SMS, and email packs.
Is there really a free plan?+
Yes. The Free plan includes 1 AI landing page, 2 forms, 1 mortgage calculator, 1 Conversion Card (a small offer card that follows visitors down the page and captures the lead), 100 lead captures per month, and 10K AI tokens — no credit card required. It exists so you can prove the platform works on your traffic before paying anything.
How does rebel Ai pricing compare to buying tools separately?+
A typical stack — landing page builder ($49–$99/mo), Homebot ($125–$300/mo), a mortgage CRM ($99–$150/user/mo), calculator widgets, and email automation — runs $350–$700/month. rebel Ai replaces all of it: the core stack from $29/month today, with Elite at $99/month (Home Reports included) launching soon.
What are AI tokens and do I need to buy more?+
AI tokens power generation — pages, forms, email drafts, lead scoring, summaries. Free includes 10K/month, Starter 200K, Pro 500K, Elite 1M. Most users never hit their cap; if you do, packs run $5 (50K) to $20 (300K).
Can I white-label rebel Ai on my own domain?+
Yes. Custom domains are $10/month as an add-on, with 1 domain included on Pro and 3 on Elite. Enterprise accounts get white-label subdomains, multi-account hierarchies, and one-click branding across every team account.
Are there contracts or setup fees?+
Self-serve plans have no contracts and no setup fees — month-to-month, cancel anytime. Compare that to Homebot, which charges a $100 setup fee on top of $125–$300/month per loan officer. Enterprise deployments are scoped and quoted separately.
Do you offer enterprise pricing for lenders, branch networks, and large teams?+
Yes. Enterprise pricing is quoted per organization — based on seats, branches/DBAs, custom requirements, and Roxy/AI token capacity. It is a different structure from the self-serve plans on this page. Book an enterprise demo and we will scope it with you.
Do you offer done-for-you marketing to drive traffic?+
Yes. Once you create your free account, you can connect with our Growth Team inside the platform for expert managed marketing services — paid ads plus management starts at a $1,000/month minimum budget. If you already have traffic, plug in your pages, forms, and calculators and start capturing exclusive leads immediately.
Not sure which plan? Start free and find out.
Instant access, no credit card. Build your first page, embed your first calculator, and upgrade when the leads start coming.
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