Turn Any Page Into a Lead Source

Every page you publish has a job, and most of them quietly fail at it. The blog post gets read and the reader leaves. The About page tells your story to no measurable end. The partner agent's website sends their visitors everywhere except to you. There's attention on these pages — but no entry point to conversion, nothing for the visitor to do. Conversion Widgets are that entry point: lightweight, embeddable surfaces you paste onto any page to turn attention into a captured lead.

Launchers, not forms

The important thing to understand: a button and a card don't capture the lead themselves — they open the tool that does. Click a button or a card's CTA and the platform's lead form, calculator, or landing page opens right there in a lightbox (or a new tab), and the lead that comes through is attributed back to the exact widget it came from. So you get two things at once: a conversion surface on a page that had none, and clean tracking of what that surface produced — all feeding the same CRM as every other lead.

That's why they're the front door to everything else the platform captures with. The forms and calculators are the engine; the widgets are how you put that engine on pages that were doing nothing.

Two tools, one job

The Button Builder is the fastest way to make any page convert — one button, any destination. Conversion Cards add a person and a relationship: a floating, review-backed, video-ready version of you that follows the reader and gives them every next step in one place. Use one, use both — they run on the same platform, launch the same tools, and report into the same pipeline.

Where they fit in your stack

Conversion Widgets are the top of the funnel that the rest of the platform was waiting for. The AI page builder, calculators, and forms create the destinations; the widgets put a door to those destinations on every surface that has attention — your site, your content, your profile, your partners' pages. Everything lands in the CRM with AI scoring and speed-to-lead follow-up, and Roxy can build the assets behind them. Explore each tool: the Button Builder and Conversion Cards.