Own Your Leads. Stop Renting Them From Marketplaces.
Local landing pages, free-estimate requests that qualify the job, and follow-up that texts the homeowner in seconds — your lead engine, under your brand. Run it yourself free, or let the Growth Team run the ads.
Every marketplace sells the same homeowner to three, four, five companies and charges each of you for the privilege. The job goes to whoever calls first, the price goes up next quarter, and when you stop paying, everything stops. That is renting demand. rebel Ai is the other model: your own landing pages, your own free-estimate requests, your own follow-up — every lead exclusively yours. Run it yourself free, or have the Growth Team run the ads.
Pick your trade
Each trade gets its own page, its own estimate form, and its own ad playbook — because a roofing lead and an AC-repair lead are not the same conversation.
HVAC
Roofing
Windows
Siding
Solar
Bath Remodeling
Gutters
Shared leads vs. an owned lead engine
| rebel Ai (owned engine) | Angi / Thumbtack / Networx | |
|---|---|---|
| Who gets the lead | You. Only you. | Sold to 3–5 competing contractors |
| Homeowner sees | Your brand, your page, your number | Their brand, their platform |
| Cost model | Flat plan or flat management + your ad budget | Pay per shared lead; prices rise |
| Follow-up | Text + email fire in seconds, automatically | You vs. everyone, by hand |
| When you stop paying | Pages, database, rankings stay yours | Leads stop instantly |
Two ways to get leads with rebel Ai
Do it yourself — free to start
Create a free account, enter your trade, your company, and your service area, and the AI builds a city-plus-service landing page in under 5 minutes with LocalBusiness schema in the markup, so Google and AI assistants understand what you do and where. Add a free-estimate request built for your trade — the right questions for a roof are not the right questions for a furnace — and price-shopping traffic turns into named leads with the job details attached. Partial entries are captured too. Every lead lands in the built-in CRM, which texts the homeowner within seconds, and Roxy tells you which pages and services are producing booked jobs. Flat plans from $0/mo on simple pricing.
Get Traffic — the Growth Team runs it for you
You have crews to schedule and a season to plan around. The Growth Team builds and manages the whole traffic engine so booked estimates show up without you touching an ad account.
- Google Search campaigns on the searches that book jobs in your trade
- Meta and Local Services Ads for seasonal offers, financing promos, and replacements
- One landing page per service line, each with a free-estimate request that qualifies the job
- Call tracking and attribution, so you know which campaign produced which booked estimate
- CRM with speed-to-lead automation: the homeowner gets a text in seconds, your office gets the job
- Monthly optimization and plain-English reporting
Strategy call
Your trade, your service area, your highest-margin work, your capacity. If managed traffic does not make sense for your market, we say so on this call.
Build — weeks 1 and 2
Landing pages per service line, campaigns, call tracking, and follow-up automation, all under your brand.
Launch — week 3
Campaigns go live. Leads route to your CRM and your phone in real time, exclusively yours.
Optimize — monthly
Budget shifts toward what books jobs. Reporting in plain English: spend, leads, booked estimates, cost per booked estimate.
What it costs. Managed ads start at a $1,000/month minimum budget, and most trades do best at $2,500–$5,000/month. Management is flat: never per-lead, never a commission on jobs. Budget moves up when you need crews fed and down when the calendar is full. Everything built belongs to you.
Talk to the Growth TeamSpeed to lead: the first response wins the job
A homeowner requesting an estimate is usually requesting three. The first company to respond sets the tone and often gets the job before the others call back. rebel Ai fires a text and an email within seconds, while the homeowner is still on your page, and drops the job on a pipeline board your office works from: new, contacted, estimate scheduled, quoted, booked. The follow-up that slips through the cracks on a busy week is the follow-up the system never misses.
Why rebel Ai for home services
rebel Ai is built by the team behind LeadPops — 22 years running paid traffic and capture funnels in mortgage, one of the most expensive click markets online, with 3.2M+ leads generated for 5,000+ businesses. Home services search behaves the same way: expensive, urgent or high-ticket, searched on a phone, won by whoever responds first and follows up best. Same playbook, pointed at your service area. The full traffic playbook is public if you want to see how we think. Questions before booking? Contact us.
Get your lead engine
Not sure which path? Book the call — we'll tell you honestly whether managed traffic makes sense for your trade and market.