Own Your Leads. Stop Renting Them From Marketplaces.

The best lead generation software for home services is the kind that makes the leads yours — not Angi's, not Thumbtack's, yours. The marketplaces sell the same homeowner to three or four competitors and charge every one of them for the privilege. rebel Ai is the opposite model: an AI platform that builds your own local landing pages in under 5 minutes with LocalBusiness schema baked in, captures homeowners through estimate calculators and quote-request forms, then follows up automatically so you're the first contractor to respond. Flat plans from $0/mo — no per-lead fees, ever.

Shared leads vs. an owned lead engine

Run the math on marketplace leads: you pay per lead, the same lead goes to your competitors, and the homeowner picks whoever calls first — then the marketplace raises the price next quarter. That's renting demand. An owned lead engine flips every one of those terms:

Estimate calculators: turn price shoppers into named leads

Every homeowner starts with the same question — "what's this going to cost?" — and most contractor websites answer with "call us." rebel Ai answers with an interactive estimate experience that trades a ballpark for contact info. The calculator engine that powers 7 calculator types for mortgage and real estate does the same job for your trade: brand-matched (51 color controls), embeddable on any website, with Google Places address autocomplete and webhooks to wherever you run your back office.

• Homeowner gets a ballpark, you get a named lead with project context
• Partial-entry capture: visitors who bail midway still become leads with whatever they entered
• Every submission lands in the built-in CRM with source attribution and an AI score from 0 to 100
• Embed on your existing site or on AI-built landing pages — same engine either way

First to respond wins the job — so respond in seconds

In home services, speed-to-lead isn't a metric, it's the whole ballgame: the homeowner who just submitted a quote request is calling down a list, and the first real response usually takes the job. rebel Ai's CRM automation fires within seconds — a text and an email go out while the homeowner is still on your website, your phone gets a task, and the lead is on your kanban board before your competitor checks voicemail. SMS requires TCPA consent (recorded at the form, or the text doesn't send), and 10 automation action types — email, SMS, tasks, tags, condition gates, waits, webhooks — handle the estimate-to-booked-job follow-up that slips through the cracks on a busy week.

Local landing pages the marketplaces will never build for you

Marketplaces rank for your city's searches and sell that visibility back to you. The counter-move is your own local footprint: rebel Ai's AI landing page builder creates city- and service-specific pages in under 5 minutes — "deck builder in Franklin," "emergency HVAC in Round Rock" — each with LocalBusiness schema in the markup so Google and AI assistants understand your trade and service area. Pair pages with quote-request forms built from 60+ question templates and visual conditional logic: a roofing inquiry asks about roof age and leak urgency, a remodel inquiry asks about rooms and timeline. Different jobs, different questions, one builder.

And because the platform tracks everything, Roxy — the built-in AI assistant — reviews your leads and page performance and can run SEO scans, so you know which city pages and which services are actually producing booked jobs.

What it costs (hint: not per lead)

Free is $0/mo with 1 page, a calculator, 2 forms, and 100 leads/mo — a real test, not a teaser. Starter is $29/mo (10 pages, 10 forms, 500 leads/mo, email + SMS sending). Pro at $59/mo and Elite at $99/mo, both launching soon, bring bigger limits and A/B testing. New accounts get a 14-day Starter trial, and there are no contracts, no setup fees, and no per-lead charges at any volume — the 50th lead this month costs the same as the first: nothing extra. Full numbers on the pricing page.

One more thing worth knowing: this platform is built by the LeadPops team — 22 years and 3.2M+ leads generated for local-service-style businesses in mortgage and real estate. The capture playbook is proven; rebel Ai is that playbook as software you own.