Exclusive Solar Leads. Your Brand. The Electric Bill Attached.

Solar has the worst lead problem in home services. Aggregators sell the same homeowner to five installers, half the submissions are junk, the closer says "these leads are bad," and the federal residential tax credit that carried the pitch for a decade is gone. rebel Ai is the other model. The Growth Team builds you free-quote pages under your brand, a request that captures the electric bill, the roof, and the financing preference before your closer ever calls, and follow-up that texts the homeowner in seconds — with consent recorded at the form — then runs the ads that feed it. The lead is yours and only yours, and everything built belongs to you.

The problem with buying solar leads

A shared solar lead is a name, a number, and a race. The homeowner filled out one form on an aggregator; five installers got it; the homeowner doesn't remember filling it out and doesn't pick up. You paid anyway. The ones who do pick up are getting three to five quotes and the job goes to whoever proposed first and cheapest, not whoever installs best. And the compliance exposure is yours, on consent language you never saw. When you stop paying, it all stops: no pages, no rankings, no database, nothing that compounds.

Built for how solar sells now

The federal credit is gone and the pitch has changed. It's no longer "get 30% back." It's what the homeowner pays the utility every month versus a fixed solar payment, whether a lease or a loan gets them there, and whether a battery makes the math work in their rate plan. Your lead engine should capture exactly that, before the first call.

The quote request asks what your closer needs. Own the home? Average monthly electric bill? Which utility? Roof age, and any shade? Interested in battery storage? Cash, loan, or lease? Timeline? Renters, out-of-area addresses, and roofs that need replacing first are routed out before they cost you a proposal.

Savings on the page, not just in the proposal. Homeowners search "how much does solar cost" and "solar panels near me." The page answers in their terms — bill today, payment with solar — and turns the sticker-shock bounce into a booked consultation.

Storage and add-ons get their own page. Battery backup, EV charging, panel upgrades for existing systems. Different searches, different homeowner, same engine.

What the Growth Team builds and runs for you

You have crews to schedule, permits and interconnection to chase, and a closer who needs real appointments. Becoming a media buyer in the most policy-restricted ad category in home services is not on the list. The Growth Team builds and manages the whole lead engine so qualified consultations show up without you touching an ad account. What gets built:

• Google Search campaigns on the searches that book consultations: solar panels cost, solar company near me, solar installer, home battery backup
• Meta and Local Services Ads written and structured to stay inside solar ad policy, aimed at the utilities and rate zones where the math works
• One landing page per offer — residential solar, battery storage, existing-system upgrades — each with a free-quote request that qualifies the homeowner
• City-plus-service pages ("solar installer in Bakersfield") with LocalBusiness schema, so Google and AI assistants know your trade and territory
• Consent captured and recorded at the form, every lead, so your compliance file is yours
• Call tracking and attribution, so you know which campaign produced which installed system
• CRM with speed-to-lead automation and a follow-up sequence that keeps you in front of the homeowner through every competing proposal
• Monthly optimization and plain-English reporting on cost per qualified consultation

It all runs on rebel Ai's own software — the pages, the quote forms, the CRM, the automation — under your brand and in your name. No agency black box, no third-party tools you're renting.

How it works:

What it costs. Managed ads start at a $1,000/month minimum budget. For solar we recommend $3,000–$5,000/month: the clicks are expensive, the qualification matters more than in any other trade, and one installed system pays for the month many times over. Management is flat, never per-lead, never a commission on jobs, no long contract. Budget goes up when your closer has room and down when the install queue is full, and everything built belongs to you.

Speed to lead, then the long follow-up

A homeowner requesting a solar quote is requesting three to five. The first installer to respond gets the first consultation and sets the number everyone else has to beat. Then the proposals pile up, the homeowner goes quiet, and the installer who's still politely in front of them three weeks later is the one who signs. rebel Ai fires a text and an email within seconds, drops the lead on a pipeline board your office works from — new, contacted, consultation set, proposal sent, signed — and runs the follow-up on a schedule so nobody has to remember. The lead that goes dark after the second proposal is exactly the lead the system doesn't drop.

Why rebel Ai for solar marketing

rebel Ai is built by the team behind LeadPops — 22 years running paid traffic and capture funnels in mortgage, one of the most expensive and most regulated click markets online, with 3.2M+ leads generated for 5,000+ businesses. We have run compliant capture in a category where the consent language is audited, for two decades. Solar behaves the same way: high ticket, expensive clicks, strict ad policy, a long decision, won by whoever responds first and follows up longest. Same playbook, pointed at your service area. The full traffic playbook is public if you want to see how we think. Questions before booking? Contact us.

Run other trades too? See Roofing, Windows, and the Home Services hub for HVAC, siding, bath, and gutters.