Exclusive Roofing Leads. Your Brand. Not Sold to Eight Other Roofers.

Roofers get treated worse than any other trade on the lead marketplaces. One homeowner, one roof, sold to five, six, eight companies, and every one of you pays for the privilege of racing to the door. rebel Ai is the other model: free-inspection pages under your brand, a request that tells you whether it's a replacement, a repair, or a storm claim before you dial, and follow-up that texts the homeowner in seconds. Run it yourself free to start, or have the Growth Team build and manage the ads. Either way, the lead is yours and only yours.

The problem with buying roofing leads

A shared roofing lead is not a lead. It's an entry fee. The homeowner requested an inspection once; the marketplace sold that request to everyone in the zip code, and now the job goes to whoever gets there first and bids lowest. You're not competing on your work or your warranty. You're competing on who answered the phone fastest and cut price deepest. And when you stop paying, it all stops: no pages, no rankings, no database, nothing that compounds.

Built for how roofs actually get sold

A roof is two different sales, and your lead engine should know which one it's looking at.

Retail replacement. The roof is old, the homeowner is getting three quotes, and the job closes on the inspection and the monthly payment. Your free-inspection page asks for roof age, roof type, whether it's leaking, timeline, and whether they'd like to see financing options. Your rep walks in knowing the answers.

Storm and insurance. Hail or wind hits, every roofer in three counties is knocking doors, and the homeowner's insurance is paying. The request asks whether there was a storm, when, and whether a claim has been filed. Those leads get flagged and routed first, because in a storm the first honest inspection wins the claim.

Repair. Leak, missing shingles, flashing. Smaller ticket, urgent, and often the front door to a replacement conversation. Its own page, its own follow-up.

Two ways to get roofing leads with rebel Ai

Do it yourself — free to start

Create a free account, enter your company, your service area, and your services, and the AI builds a city-plus-service landing page — "roof replacement in Frisco," "hail damage roof inspection in Omaha" — in under 5 minutes with LocalBusiness schema in the markup, so Google and AI assistants understand your trade and territory. Add a free-inspection request built for roofing — the questions above, with logic that routes storm claims first and screens out renters and out-of-area addresses — and price-shopping traffic turns into named leads with the job details attached. Partial entries are captured too, so the homeowner who bails halfway still gets a follow-up. Every lead lands in the built-in CRM, which texts the homeowner within seconds (TCPA consent is recorded at the form, or the text doesn't send), and Roxy, the built-in AI assistant, tells you which pages and towns are producing booked inspections.

The playbook for every trade is on the Home Services hub. Plans run flat, from $0/mo, on simple pricing.

Get Traffic — the Growth Team runs it for you

You have crews on roofs, a supplier to keep happy, and a storm season you can't schedule. Becoming a media buyer is not on the list. The Growth Team builds and manages the whole traffic engine so booked inspections show up without you touching an ad account. What gets built:

• Google Search campaigns on the searches that book inspections: roof replacement, roof repair, roof leak, hail damage, roofing company near me
• Meta and Local Services Ads for financing offers, seasonal promos, and neighborhood-level storm response
• One landing page per service line — replacement, repair, storm damage — each with a free-inspection request that qualifies the job
• Storm-response campaigns that can turn on for the affected zip codes within days of a hail or wind event
• Call tracking and attribution, so you know which campaign produced which signed roof
• CRM with speed-to-lead automation and a follow-up sequence that keeps you in front of the homeowner through all three quotes
• Monthly optimization and plain-English reporting

How it works:

What it costs. Managed ads start at a $1,000/month minimum budget. For roofing we recommend $3,000–$5,000/month: the clicks are among the most expensive in home services, and one signed roof pays for the month. Management is flat, never per-lead, never a commission on jobs. Budget goes up when you need crews fed and down when the schedule is full, and everything built belongs to you.

Speed to lead, and then the long follow-up

A homeowner requesting a roof inspection is requesting three. The first company to respond sets the tone; the company that's still politely in front of them two weeks later, when the other two quotes have gone quiet, signs the roof. rebel Ai fires a text and an email within seconds, drops the job on a pipeline board your office works from — new, contacted, inspection scheduled, quoted, signed — and keeps the follow-up going on a schedule so nobody has to remember. The lead that slips through the cracks during storm week is exactly the lead the system doesn't drop.

Why rebel Ai for roofing marketing

rebel Ai is built by the team behind LeadPops — 22 years running paid traffic and capture funnels in mortgage, one of the most expensive click markets online, with 3.2M+ leads generated for 5,000+ businesses. Roofing search behaves the same way: high ticket, expensive clicks, searched on a phone, won by whoever responds first and follows up longest. Same playbook, pointed at your service area. The full traffic playbook is public if you want to see how we think. Questions before booking? Contact us.

Run other trades too? See HVAC and the Home Services hub for windows, siding, solar, bath, and gutters.